Outsmart Competing Law Firms With The Phase Law Formula™

Scientifically create the perfect balance between the Google algorithm and the client experience to get the most of our your marketing dollars.

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Why Your Law Firm Needs The Formula

Other marketing agencies will say SEO is about ranking, and PPC is about getting cheap clicks. Even if other marketing agencies can achieve these goals, that doesn’t automatically mean you get quality cases.

 

That’s because these strategies only focus on the 1st phase of the client journey: getting found, and ignore the other 2 phases: enticing the click, and converting those clicks into cases. By implementing a formula that scientifically focuses on all 3 phases, you will be able to take the guesswork out of acquiring quality cases for your law firm.

How It Was Made

Our team developed the Phase Law Formula™️ by manually dissecting the digital strategies of elite law firms in the 50 most competitive cities in the United States. We analyzed these law firms and found the commonalities and differences that determine why certain Google marketing campaigns succeed and others fail. This analysis was divided into two components: The Google algorithm and the client experience.

Component 1: The Google Algorithm

Component 1 focuses exclusively on building trust with the algorithm to get on the first page of Google. In our study, we found that 89% of all legal searches find their solution on page 1, meaning it doesn’t matter how great your website looks and converts if you’re on page 2+. Getting found on Google is the first phase of any Google marketing campaign.

Component 2: The Client Experience

Component 2 focuses exclusively on building trust with your ideal client to convert clicks into legal cases. We found the legal industry converts only 3.3% of their clicks into cases on average, leaving a lot of money on the table. By introducing a human-centric approach (instead of an algorithm), the formula has generated 20%+ conversion rates for our partners.

The 4 Phases of The Phase Law Formula™

No Man's Land

Component 2 focuses exclusively on building trust with your ideal client to convert clicks into legal cases. To convert clicks into legal cases. 

Getting Found

Component 2 focuses exclusively on building trust with your ideal client to convert clicks into legal cases. To convert clicks into legal cases. 

Client Experience

Component 2 focuses exclusively on building trust with your ideal client to convert clicks into legal cases. To convert clicks into legal cases. 

Perfect Balance

Component 2 focuses exclusively on building trust with your ideal client to convert clicks into legal cases. To convert clicks into legal cases.